Business Card Design and Printing - March 31st 2016
All businesses have them. All businesses use them.
Your business card presents your business and contact information in a way that is personal, in an ever growing impersonal world. Everything we do now is digital, from sending e-mails to scheduling meetings and even networking. The business card is the personal touch every business needs.
Believe it or not, the business card is still the most effective direct marketing tool and will continue to be so for a long time. Meeting with your prospects in person and exchanging business cards is much more valuable to your business than online marketing which may generate leads, but won’t build lasting relationships.
Business cards are often the first impression that your prospect will receive; so make it a good one! Be unique. Have your cards professionally designed and ensure consistency with all your marketing materials. Use good quality card stock or stand out by using custom shaped cards or even metal cards. Being unique and having quality cards will lead to questions and a lasting impression.
Here are some common mistakes we see all too often:
- Cards are purchased online in order to save money. In this case you often don’t know what you are getting and you lose control of the process. Your design may be limited, scaled, or modified in order to suit the printers’ requirements. If there is an issue with your order, the customer service is most likely lousy or non-existent.
- Going for the cheap option. We understand that budgets are tight and it is important to keep costs low, especially when starting out. However, going for the cheap option is not always the best option. Who is your audience? Who are you trying to impress? Tailor your business cards to the quality that your clientele will expect from you.
- Ordering too few cards. Ordering 250 cards is a good option if you are just starting out and are unsure of what lies ahead. However, ordering 500 or even 1000 cards is only a slight increase, so you are better off ordering a higher quantity the first time and ultimately save yourself money in the long run.
- Using only one side of the card. You’re paying for the card stock, and often times the price includes printing on both sides. Have your contact information on one side of the card, and use the other side to showcase your brand.
We prefer to stick with these three card options for our customers.
16 pt Silk Laminated. This is our most popular option, simply due to the quality and feel of the card. When you hand these cards out, you are sure to receive comments and feedback.
16 pt UV front, matte back. If you like the glossy look to your cards, this is a good option. We can apply the UV coating to both sides of the card, or if you need to write on your cards then we can go with a matte back.
14 pt basic. If you’re on a budget and are just seeking the standard business card to get started, then this is the option for you. Pricing will differ depending on printing on front and back, and whether you want black and white or color.